Are you looking to start a career in digital marketing? If so, you're in the right place! Learning the fundamentals of digital marketing is the first step to success. There are many ways to gain knowledge and skills in this field, from free online courses to self-learning through blogging. You can also become certified in Google Ads and take specialized courses to learn about SEO, social media marketing, WordPress, and other digital marketing techniques. Google Digital Unlocked is a great platform to start learning about digital marketing, SEO, and how to grow a business using the online medium.
HubSpot Academy also offers a free online video marketing course that will help you better attract, engage, and retain your audience. It consists of four lessons spread over 28 videos, with four quizzes. At the end of the course, you will receive a certificate of completion. Creating your own blog and learning from your own experience is one of the best ways to gain in-depth knowledge about digital marketing.
The more you blog, the more you'll learn about SEO, social media marketing, WordPress, and other digital marketing techniques. It's essential to gain some experience in a related field before diving into digital marketing so you can understand what makes this type of work unique and learn how your skills can translate into something different from what you were used to in your previous job. The good news is that learning the skills you need for digital marketing is often possible at home, in your spare time, thanks to the wealth of free online resources available. If you don't want to spend too much money on a paid digital marketing course, you can also buy digital marketing books at a much cheaper price and start reading them. There are many subsets of digital marketing (which we'll detail below), but at the heart of each subset is the desire to build relationships with consumers through digital channels. You'll also find videos that teach you how to create your own digital marketing strategy for YouTube.
If you're new to digital marketing, watch this video to learn what digital marketing is and how it works. To become certified for Google Ads, you'll need to pass two certification exams: the Fundamentals of Google Ads exam, which covers the basics, the benefits of paid advertising and the best practices for managing paid advertising campaigns, and any of the various digital advertising courses offered, from which you can choose between search, display, mobile, video and shopping advertising. Even if you think that digital marketing isn't an essential part of your daily tasks, you'll be surprised to realize that, in fact, it is. Digital marketing is the process of promoting and selling products or services on the Internet using one or more marketing channels, such as search engines, social media platforms, and PPC advertising. Remember that the role of a digital marketing manager is not to learn how to execute SEO or social media campaigns (that's the job of the SEO expert or social media marketing manager), but to know how to organize all processes so that they work towards the same goals. Try to learn as much as possible about that specialty and deepen your knowledge through online marketing courses. Great read about a brief overview of digital marketing and how to learn the ins and outs of continued business success.
HubSpot's free email marketing certification course teaches you how to create an email marketing strategy that will grow your business. You won't be an expert from the start, but if you put in hours, you can expect to learn digital marketing online in about a year. Whether you choose to learn digital marketing online or enroll in an offline course, consider your goals and decide what you want to learn specifically.