The marketing landscape is constantly evolving, and it's essential for businesses to stay ahead of the curve in order to remain competitive. With the rise of remote work, the emergence of new technologies, and the ever-changing consumer landscape, it's important to understand what the future of marketing holds. In this article, we'll explore what marketing will look like in 2025 and how businesses can prepare for the changes ahead. By 2025, automation will be a key factor in reducing marketing costs while increasing revenue. WyreStorm has already seen success with HubSpot, reducing costs by 75% while increasing revenue by 300,000.
Automation can help streamline processes and reduce manual labor, allowing businesses to get more out of their advertising budget. In addition to automation, codeless tools will be the ideal choice for creating apps, communities, internal tools, and any custom functionality needed. This will allow businesses to do more without having to write code. Video marketing will also be a major trend in 2025. HubSpot has called it “one of the most important marketing trends today, if not the most important”.
With more than 500 hours of content uploaded every minute, video marketing has the potential to reach a large audience and increase engagement. For example, Dunkin' Donuts' partnership with TikTok influencer Charli D'Amelio reportedly resulted in a 20% increase in cold beer sales and a 57% increase in downloads of the Dunkin' Donuts app. Data privacy will also be an important factor in 2025. With constant updates to the privacy policy, third-party data is a necessary evolution rather than a trend. Businesses should take advantage of this data to gain insights into their customers and create more personalized experiences. Google Lens is another technology that will be important in 2025. It can recognize more than 2.5 billion objects and is being used by businesses such as Dunkin' Donuts for their “Drop & Find” kiosk which captures an image of a part and compares it to one in their AI system.
This allows customers to find exactly what they're looking for 90% of the time. In addition to technology, personalization will be key in 2025. While only 10% of companies currently use personalization strategies beyond basic demographic data, this number is expected to grow as businesses seek to create more meaningful connections with their customers. Finally, remote work will continue to be popular in 2025 as businesses focus on creating a culture of work-life balance and employer brand. This will allow marketers to work on their own terms while still being able to collaborate with colleagues. As we move into 2025, it's important for businesses to stay ahead of the curve by researching their target audience, using inclusive language and presenting diverse images in their campaigns. Automation and codeless tools can help streamline processes while data privacy and personalization can help create meaningful connections with customers.
Finally, remote work can help create a culture of work-life balance that appeals to talent-hungry marketers.
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