As the world continues to evolve, so does the marketing landscape. With the shift from face-to-face business practices to hybrid work-from-home (WFH) business practices, inbound marketing has become a prominent place in effective tactics. This change is already having an impact on consumers' buying habits, with 71% of Gen Z members and 51% of Millennials preferring to discover new products on social media. Brands have been trying to harness the true power of TikTok ever since it started going viral three years ago.
Now, with more than 1 billion users around the world, TikTok has positioned itself as an application for a wide variety of audiences and sellers. Following the GDPR guidelines is essential for marketers, as fines for non-compliance range from 10 million euros to 4% of a company's annual global revenue. Virtual events have become increasingly popular due to COVID-19, forcing marketers to be creative in order to capture the attention of customers. Creating video content from home is easier than ever before; all you need is a smartphone, such as an iPhone, and affordable editing software.
Interactive marketing is a strategy that involves incorporating interactive elements such as games, quizzes, surveys, and calculators into your online content. This trend comes at a time when many social media platforms, such as Instagram and Facebook, are expanding their e-commerce capabilities. Native ads are also becoming increasingly popular; more than 36% of marketers say it's effective, while nearly 50% say it's their main tactic for generating ROI. Post-editing machine translation (MTPE) has been very attractive to digital marketers, as it combines advanced technology and the skills of native translators to produce multilingual content that accurately conveys the marketing message and prevents marketing errors.
SEO strategies are becoming even more ingrained in modern marketing strategies, as one in four SEO marketers takes advantage of historical optimization in their strategy. Inbound marketing can be a valuable asset for building brand awareness and building trust digitally by reorienting the strategy to push customers to search for your content. As we move into 2023, marketers must constantly develop their strategies and tactics to stay one step ahead. It's important for marketers to have a strategic view of what could affect future plans and invest in AI solutions that can benefit their marketing strategy both from an operational point of view and with the new opportunities that arise from information and data. As the “metaverse” grows, it will offer significant marketing opportunities for brands.