Video has some of the best conversion and lead generation rates of any advertising medium. Brands must demonstrate responsibility. Google Analytics 4 (GA) has a set of features called Analytics Intelligence, which apply Google's machine learning models to analyze your data and predict future actions that end users may take. 412 Food Rescue, a Pittsburgh-based nonprofit organization, needed to recruit more volunteers to deliver food from retailers to people who are food insecure.
They have reduced their reporting time by 50%, freeing up their already limited staff to increase their impact in the community and expand to new cities. Business Wire also states that the interactive format “attracts audiences 30 to 50% more than traditional press releases. But I haven't tried Interactive Media's press releases yet. So let's say the jury is still deliberating on interactive content. Perhaps these old micro-moments led the chatbot to select an outdated trend.
What are these? In GA4, a predictive audience is a group of users with at least one condition based on a predictive metric. For example, you can create an audience of “people who spend the most over 28 days”, including the users who are expected to generate the most revenue in the next 28 days. But the biggest driver of growth in investment in digital video advertising is connected television (CTV), which will grow by 27.2% this year. So, when virtual and augmented reality become major trends between 2026 and 2028, don't be surprised if other formats, from short and long formats to stories and live broadcasts, are still popular on a variety of devices, from smartphones and laptops to smart TVs and gaming consoles. It seems to me that social selling is often overlooked or done incorrectly.
By definition, social selling is the practice of connecting with your audience through social media channels. B2B sales teams often use their personal LinkedIn profile. This is because it's more professional than other channels, but it still allows for customization. Then, your sales team will engage with your audience by liking, commenting, tagging, and talking to them. Social selling is a great way to build long-term relationships with your current customers, as well as to show potential customers that they can trust and trust your company. Should your B2B company use threads? A Practical Guide: What Is B2B Sales and How to Master Them This Year.
But does that make your job easier? non.
Marketingmethods that used to work brilliantly, such as advertising, are losing steam. Newer methods, such as chatbots and influencer marketing, are gaining ground. Therefore, marketers must be aware of the latest changes in digital marketing methods and technologies. When it comes to digital marketing, well-planned is well-executed.
Marketers who actively plan their marketing programs realize 356% more profitability than those who don't, according to CoSchedule's survey of 3,217 B2B and B2C marketers. A study found that at least 66% of people don't trust brands as much as they used to. Their relatability surpassed the popularity of celebrities. Influencers are not only giving credibility to brands, they are also driving purchase decisions. Influencer marketing contains several sub-modules, such as discovering influencers, managing relationships and campaigns, and measuring and analyzing ROI.
Although most brands do influencer marketing in-house, influencer marketing platforms can provide comprehensive solutions at affordable prices.
Mobile-centric marketingis essential for all progressive brands. The Salesforce State of Marketing report indicates that 68% of companies have included it in their overall marketing plan. As consumers are hooked on their mobile phones, brands and retailers must follow suit and make mobile marketing a priority. Mobile-centric marketing doesn't end with responsive design.
You need a mobile-optimized perspective from start to finish when creating your marketing plan. Just like the content on your website, your blog posts, emails, ads, and social media posts should be created with mobile devices in mind. A one-time investment in creating an application continues to pay off by improving your sales and customer retention rates. Your application's interface should be very friendly and the onboarding process should be simple. Keep in mind that 29% of app users abandon an app if they don't find it valuable. Simply put, marketing automation means automating repetitive tasks so that tools can perform tasks instead of humans.
It covers a wide range of marketing activities, from sending activated emails to your website visitors to using AI chatbots to resolve customer queries. Marketing automation has a number of benefits. If used for generating and nurturing sales leads, it can make your sales team more productive. There are tools that can deliver discount coupons to customers who are close to the conversion. They can retarget lost site visitors with offers that are based on these people's purchase or browsing histories.
The hardest part of marketing is maintaining consistency. Scheduling tools can manage routine tasks, such as posting to social networks, sending welcome emails, and assigning tasks to teammates. Companies use marketing automation in a variety of ways, as can be seen in the following graphic. The three main uses of marketing automation are in social media post scheduling email marketing and social media advertising Activities such as creating posts require creativity so they aren't as automated On the other hand messaging and chatbots which require some degree of sentiment analysis are also ready for marketing automation. Nike has perfected the art and science behind a cross-platform content strategy They have numerous social profiles with dedicated accounts for soccer fans and fitness fans Their fan pages are among the top 10 on Facebook Accounts from different geographies contain localized content and show local celebrities. Your brand can't afford to remain an anonymous entity in this era of automation Brand storytelling interweaves a brand its values and its products to create a narrative that touches the fibers of the hearts of its customers Ultimately it creates a bond of trust between a brand and its customers and encourages loyalty and repeat sales Do you want to dive into the world of influencer marketing?.