The 5Ws are a set of questions used to get the full story, whether it's a journalist uncovering a scandal, a detective solving a crime, or a customer service representative resolving a complaint. For instance, one of our main target audiences at Syrup is small business owners. We've given the business owner a name (Owen), a face, and goals, fears, and relationships. After you decide who you want to reach, you must determine what your message will be and when you want them to see it. To take your content marketing efforts to the next level, learn how to document your content marketing strategy.
By considering the five Ws in your marketing strategy, you can reach a wider audience, communicate your vision, influence people in your industry, help market your services or products, and engage in dialogue with other members of your industry.