In the coming years, digital marketers will be busy creating videos, uncovering the mysteries of voice and mobile search, and utilizing interactive content to make consumers feel more connected to brands. Geofencing is becoming increasingly popular, as 16% of US marketing decision makers have expressed more interest in it than other new technologies. Traditional advertising channels are not disappearing, but digital marketing is still evolving and adopting new forms of display advertising. AI-generated avatars and images have become popular, and conversations about creating high-quality content for digital marketing using AI have been gaining traction.
Short videos on TikTok and YouTube have revolutionized the digital marketing communications industry and taken content marketing for influencers to the next level. Small businesses can use digital marketing to gain a competitive advantage in the market. Influencers and social media content are integral components of many digital marketing campaigns, and AI is doing a great job with it. In a world where more than 170 million people use social media regularly, every working professional should be familiar with the basics of digital marketing.
In the past, many marketers approached digital marketing as a series of different tactics and channels, such as email marketing, social media marketing, and paid advertising. Social commerce is another example of traditional marketing in the modern digital era. In the future, digital marketers will not only be dedicated to producing videos, but also to discovering the secrets of voice and mobile search. A decade ago, digital marketing strategies were limited to social media marketing, content marketing, search engine optimization (SEO) and Google Ads.