Digital marketers are often tasked with running campaigns for their clients, but sometimes, even after investing all of their resources, the results can be disappointing. The stress of metrics comes in two forms: 81% of marketers integrate content into their marketing strategies, but 65% struggle to measure the impact of their content marketing strategies. Additionally, low or no budgets are often accompanied by high expectations. The business owner knows better than anyone else what it's like to wear many hats at once.
In about 24.5 seconds, a Twitter notification appears on your phone mentioning the brand and a screenshot of the subject that says: “How to approach technical SEO on a low budget”. Your heart sinks, but you're not alone. Meet Ashley, Global Marketing Director, Serial Entrepreneur, and Thought Leader with Over 13 Years of Marketing Experience. For many digital marketing professionals, working with limited or no budgets can be one of the most stressful aspects of the job.
This is especially true when you see large organizations like Amazon or Google with seemingly unlimited marketing budgets that can invest money in any problem. Working with a limited or no budget can often feel like you're swimming against the tide. All digital marketers suffer from a lot of stress. It comes in different forms and is triggered by different causes.
The bottom line is that digital marketers find it difficult to formulate successful campaigns, generate traffic, and drive conversion. Digital marketing is rewarding but not without its challenges. We will explore why digital marketing can be a stressful job, focusing on aspects such as the complex and rapidly evolving landscape of digital marketing, high-risk decisions and pressure on performance, the constant demand for learning, and the struggle to maintain a work-life balance. According to a survey conducted by Workfront (now Adobe Workfront), 25% of marketers report experiencing “high” or “overwhelming” levels of stress at work on a regular basis.
Below are seven of the top causes of stress for digital marketers and some tips on how to deal with them. First, it is important to stay up-to-date with the millions of updates that take place in all areas of the digital marketing world; however, it is also important to focus and research mainly on perfecting the art of your niche. Additionally, real-time analytics means that digital marketers are often expected to get results quickly. The digital marketing industry is expanding rapidly and is often perceived as an exciting field; however, it is common to wonder if it is accompanied by stress.
Maintaining a healthy work-life balance is a common challenge in many professions but particularly pronounced in the world of digital marketing. Marketing budgets are often sizeable and every dollar spent is expected to generate a measurable return on investment (ROI). Every day, marketers are faced with a multitude of platforms, tools, techniques, and consumer behaviors that they must master and leverage to their advantage. Despite the challenges, navigating the complex digital marketing landscape also presents immense opportunities.
With the rise of social media, consumers are increasingly expressing their opinions and news of a marketing mistake can spread quickly. Don't let a limited budget stress you out; get creative and explore all the marketing possibilities without spending a lot of money. Not only will this understanding allow you to further appreciate the work that digital marketers do but it could also provide you with information on how to manage these stressors if you're part of this ever-evolving industry.